The New Ford EcoSport is an all-purpose SUV not too big and not too small, just perfectly sized for city life. Ford Motor Company needs a great idea for a TV commercial and puts out a request for all GTB European Offices to pitch.

Who would ever buy a chandelier that doesn’t fit the living room? Or a fountain which is slightly larger than the garden? None. So why loads of people choose bulky SUV for city use only, where their dimensions are just ridiculous? Luckily, Ford EcoSport is different. 

This is the main concept of the spot developed by GTB Rome, winner of the international pitch.